Summary

Discover how I could help Kick Ass Yoga to collect sales during the corona pandemic when many other businesses failed.

Kick Ass Yoga offers an eight week online yoga program to learn yoga from home.

The course I led by Jelena Lieberberg, a well know german Yoga teacher from Berlin.

www.yoga-mit-jelena.de

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What I've done

1. Strategic Marketing Consulting (Product & Pricing)

2. Facebook & Instagram ads (Promotion)

3. Google Search, Video and Display ads (Promotion)

4. Landing page & funnel optimization (Place)

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Level asked as to help

— Take their product look to the next level

— Fix UX issues in mobile and web application

— Match their bold vision to the look and experience of the product

— Provide a visual framework that will help the product team iterate faster

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Creating a landing page with clear and targeted messaging was a crucial step in increasing conversions. Together with the Fortun team, we have compiled a new product page structure and check out process.

Run Facebook and Instagram conversion ads. Set up Google Search & Display and youtube video ads.

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