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The newly opened coffee and plants concept is based at the historical coin factory "Alte Münze" in the center of Berlin a hub for art and music.

The challenge was to market a newly made communal coffee which is in the center of the city but hidden away from all the pedestrian flock.

A decent example how I help local business to grow and get new customers.

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The coffeplace a green oases apart from the hectic of the city in an artsy environment, where you can enjoy a cappuccino and banana bread in the

atmosphere of an urban jungle inside or outside in a connected urban garden project where they grow their own greens.

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The Greens also holds up a regular plant marked with thousands of visitors on a weekend.

Both concepts needed to be launched.

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— Grow the Instagram profile for the coffee place and make it popular

— Take social media look to the next level

— Market theregular plant market event on facebook

— Improve the apperance of the Cafe on GoogleSearch and GoogleMaps through local SEO

— Furthermore Set up and grow the "Alte Münze" Instagram profile - The location where the coffee is based

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What I've done

1. Instagram Growth Hacking - Set up and boost account

2. Facebook Event Marketing for "the greens" plant market

3. Local SEO

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With the help of a social Media Manager we took their Instagram profile from zero to 5000 organically grown followers.

Through our instagram activities and outreach to influencers and traditional media we received good press mentions and shares inside the #urbanjungle community

Nowadays they have over 10 000 organically followers which is a good amount for a local business in Germany.

For the Facebook Event for the first so called Plant Market we got over 4500 people to show their interest in the event. With a small budget of 500€ our well targeted campaigns reached over 50 000 people in the city and the weekend event was full with visitors.

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